An interesting article
Sorry, I've been seriously busy this week with preparing to photograph a wedding this weekend, applying for several jobs, work, studying and trying to train. I'll post more next week.
To keep you entertained here's an article from the MediaGuardian.co.uk
Bloggers remain 'in a minority'
Mark Sweney
Wednesday April 19, 2006
Media coverage of blogging has led to increased awareness of the phenomenon among internet users, but this has not yet translated into more people writing or regularly reading blogs, according to new research.
The findings of the British Market Research Bureau's quarterly survey led senior associate director Trevor Vagg to conclude that blogging has received disproportionate media coverage and the whole idea of citizen journalism is overhyped.
Awareness of blogs dramatically increased in the three months to the end of February, with the proportion of internet users in Britain who have never heard of a blog, or blogging, falling from 45% in the previous quarter three to 30%, according to the BMRB survey.
But despite this there has been no significant change in the number of people who publish blogs, which remains at just 2% of UK internet users. Furthermore, only 10% - around 2.8 million people - of internet users view a weblog once a month or more.
"There has been disproportionate coverage of blogging, still only a minority ever read blogs and a tiny proportion publish them," said Mr Vagg. "This suggests there is an over-hyping about how big the idea of people's journalism is through using technology like camera phones and weblogs."
But Mr Vagg recognised that the relatively small number of bloggers potentially wielded a hugely disproportionate influence in setting trends and opinion-leading.
"It may well be that those who do publish weblogs are more likely to be opinion formers and therefore have a larger influence than their numbers would suggest," he said.
Blogging has received a lot of publicity in recent months with many media owners attempting to tap into the phenomenon.
To keep you entertained here's an article from the MediaGuardian.co.uk
Bloggers remain 'in a minority'
Mark Sweney
Wednesday April 19, 2006
Media coverage of blogging has led to increased awareness of the phenomenon among internet users, but this has not yet translated into more people writing or regularly reading blogs, according to new research.
The findings of the British Market Research Bureau's quarterly survey led senior associate director Trevor Vagg to conclude that blogging has received disproportionate media coverage and the whole idea of citizen journalism is overhyped.
Awareness of blogs dramatically increased in the three months to the end of February, with the proportion of internet users in Britain who have never heard of a blog, or blogging, falling from 45% in the previous quarter three to 30%, according to the BMRB survey.
But despite this there has been no significant change in the number of people who publish blogs, which remains at just 2% of UK internet users. Furthermore, only 10% - around 2.8 million people - of internet users view a weblog once a month or more.
"There has been disproportionate coverage of blogging, still only a minority ever read blogs and a tiny proportion publish them," said Mr Vagg. "This suggests there is an over-hyping about how big the idea of people's journalism is through using technology like camera phones and weblogs."
But Mr Vagg recognised that the relatively small number of bloggers potentially wielded a hugely disproportionate influence in setting trends and opinion-leading.
"It may well be that those who do publish weblogs are more likely to be opinion formers and therefore have a larger influence than their numbers would suggest," he said.
Blogging has received a lot of publicity in recent months with many media owners attempting to tap into the phenomenon.
posted by MadCross at 6:14 AM
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